PHILOSOPHY -CLOUD8-(E)

Like Yoda said, &quot;feel you must, not just see&quot;

Create the right kind of idea clutter, and something’s sure to shine through.

The design tail shouldn’t wag the business objective.

Revelation comes from preparation and experience.

It’s not that four-leaf clovers are rare; it’s knowing what it really takes to find one.

If you’re not the target customer, try to mentally cross-dress.

Cool is nice. Cool that works is better.

Behind every home run, there’s 10,000 batting practice pitches.

Truly good design works at every level.

Design is not art for art’s sake.

The future? Not &quot;Later,&quot; NOW.

Real answers, not just responses.

Understand the mold, before breaking the mold.

The ability to freely question is needed for a healthy creative rebellion.

Why &quot;Cloud8?&quot;

Visceral, not Virtual

Design so logically sound, it makes you blink twice.

Answers like to hide behind the obvious.